There are many factors that go into a successful Kickstarter campaign. The presentation of your Kickstarter page plays a major role. How many times have you heard, “You can’t judge a book by its cover”? But how many of us actually do judge a book by its cover? As one of my crowdfunding mentors, Tyler James, has said, “How you do one thing, is how you do all things.” This is why it is extremely important to design a professional crowdfunding page. It showcases how much you care about the product and that you take the time to make certain everything is top notch.
Images are very important to your campaign. People are visual so showcase the features of your product using your images. Incorporate product images as well as lifestyle images (your product in use). And remember to always use high-quality pictures!
I have outlined the image requirement for the top three crowdfunding sites below.
Images must be 50MB or less. We accept most major image formats, but for best results upload one of our recommended file types: JPEG, PNG, or BMP. It’s best to scale your images to 680px before uploading so that they’ll appear properly on our site. –Kickstarter
So what does scale your image to 680px mean? When you create your images make sure the width is set to 680px. The height can vary. For example, my character images is 680×943 px but my 3D-mock image is 680×310 px. As you can see the width is the same on both.
Video Overlay image should also be landscape oriented and sized to 640x427px.
Update images should have a maximum width of 653px. -Indiegogo
When I design Indiegogo pages for clients I set the width to 620px.
The recommended main image size is 600 pixels wide by 400 pixels tall. Smaller pictures may not upload and very larger pictures may look zoomed in or be cut off. We only have image here because GoFundMe does not have a main video like the other two.
If a picture is worth a thousand words, then a video would be worth a million. Now more than ever companies are using video to showcase their products and so should you! People have short attention spans so keep your videos short and compelling. Here’s our guide to creating free crowdfunding videos: Crowdfunding Videos on a Budget
I have outlined the video requirement for the top three crowdfunding sites below.
Videos added to a project description must be 250MB or less and one of the following file types: MOV, MP4, or WMV. We take the video file you upload and create a 640 x 360 (16:9 ratio) version to display on your project page. I create all of our Kickstarter videos at 1920x1080px. This size still uses the 16:9 ratio but allows for a crisp video if anyone hits the enlarge button in the player.
All videos must be hosted on either YouTube or Vimeo. It is best to keep all videos with a 16:9 ratio (1920x1080px).
As with Indiegogo, all videos must be hosted on either YouTube or Vimeo. Again it is best to keep all videos with a 16:9 ratio (1920x1080px).
Create a Theme
If you look at the most successful crowdfunding campaigns you will notice they use a theme that matches their brand. They incorporate their colors and font to enhance the look of their campaign. Some campaigns will even create custom headers for each section.
For my last Kickstarter project – MERAKI Issue 1, I used headers that tied in my font, imagery from the comic and a border that matched the charcoal drawing used in my main video.
Unlike videos that must have a click to play, GIFs are a series of images that continuously run. In some cases, a GIF may be used to show off the many features of your product. You can create a free GIF at GIFmaker.me
I used a GIF to showcase a preview of MERAKI Issue 1.
My last piece of advice is to take a moment before you start creating your crowdfunding page and research similar projects that were successful for inspiration. Study what you like about the page. What do you think could be improved? Now take those ideas and build upon them! I’m sure you will create something uniquely amazing!
And as always if you’re feeling overwhelmed, we can help. Check out our services by click here: Crowdfunding Page Design